Like the previous branding Tony Ferguson’s Program Guide had fantastic content, but lacked a visual coherence and clarity, broken up into many bite sized pieces, it had proved fragmented and confusin. I designed . The information in the book is
The new program guide around basic principals of readability and functionality. Tiles are always found at the top of the page, font size, leading and line length were optimised to avoid fatigue when reading, and page numbers were positioned to remain functional when thumbing through. Additionally bold black titles pages and different stocks easily define the different sections of the guide.
The cover itself was designed to remain subtle and ambiguous, encouraging uses to carry the guide around with them as a constant reference, with the graphic on the front quickly showing the page number and length of each section of the guide.
(currently in production)
Designed with Maud