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Ringle 39


The Ringle is a blend of modern yacht technology with the timeless values, craftsmanship and classic beauty of the high art period of yacht design, The identity needed to feel both modern and fast, yet represent the yachts considerable inspiration and history.

A simple monogram coupled with some subtly customised typography reflects and compliments the elegance of the yacht without being over engineered or distracting. Carefully considered photography became the hero of the brand, for which we designed a clean and minimal website, using some subtle HTML5 movement to add craft without competing
for attention.

Ringle 39


Designed with Maud
2012

Recognition
Featured on Site Inspire — Editors pick


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A Free Lunch


Client Invite for Advertising Agency ‘The Monkeys’ annual festive lunch. A satirical look and the idea of a ‘free lunch’, the aim was to create an invitation that had a life beyond its initial purpose, offering the recipient a keepsake that reinforced the The Monkeys tongue-in-
cheek approach.


Designed with Maud
2012


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Cocktail Posters


To launch mixionary.com, pre-eminent industry bloggers were invited to a private gallery exhibition to view posters of key cocktails from the site, each poster being a simple graphic breakdown of the drink’s ingredients and measures.

Lovingly screen printed, a limited number were produced and given away as awards at various cocktail events hosted by Diageo.

Mixionary


Designed with Maud
2012

Recognition
D&AD Yellow Pencil (2013)
Silver Pencil, AWARD Awards (2013)
Australian Design Biennale Award — (Judges Choice) (2012)


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Spa Q


A stationary suite for the first of several spas around Australia, with the stipulation that each should be inspired by the culture of its location; this one being Australia’s iconic Gold Coast. Inspired by the colourful and ubiquitous beach huts of the area, a vibrant and approachable brand suite was developed, while avoiding the category conventions. The Logo and information sit on a clean pattern free surface, always opposed by an individual and striking pattern. This juxtaposition is designed to suggest the idea of stress and relief.


Designed with Maud
2011


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Blow Up


The first publication by photographic collective Pool, Blow Up is a celebration of their different perspectives and common ideals. In execution, Blow Up is a collection of 5 different sized books, one for each photographer, that fit together into an A2 sized sequential publication. The final book was left unbound, inviting the reader to pull it apart, explore different layouts and construct their own stories.

Each of the artists at Pool developed a new series of images specifically for this project and the associated launch at Fleet Steps — overlooking the Opera House — where five shipping containers were arranged in theshape of the Pool Marque.

Pool


Designed with Maud
2011

Recognition
D&AD in book (2012)
Graphis Gold (2012)
Australian Design Biennale Award (2012).


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Mixionary


Identity and icon based system, designed to simplify the art of cocktail making. The cocktail process was broken down into 7 parts, for which an extensive icon set was developed, effectively creating a ‘cocktail shorthand’ that quickly and simply shows the steps involved in making any recipe. Agency The Monkeys then created a website heavily optimized for search on mobile (where research shows the majority of cocktail queries originate) allowing customers in store to find the ingredients they need without feeling overwhelmed.

The Mixionary


Designed with Maud
2012