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A Free Lunch


Client Invite for Advertising Agency ‘The Monkeys’ annual festive lunch. A satirical look and the idea of a ‘free lunch’, the aim was to create an invitation that had a life beyond its initial purpose, offering the recipient a keepsake that reinforced the The Monkeys tongue-in-
cheek approach.


Designed with Maud
2012


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Tony Ferguson Program Guide


Like the previous branding Tony Ferguson’s Program Guide had fantastic content, but lacked a visual coherence and clarity, broken up into many bite sized pieces, it had proved fragmented and confusin. I designed . The information in the book is

The new program guide around basic principals of readability and functionality. Tiles are always found at the top of the page, font size, leading  and line length were optimised to avoid fatigue when reading, and page numbers were positioned to remain functional when thumbing through. Additionally bold black titles pages and different stocks easily define the different sections of the guide.

The cover itself was designed to remain subtle and ambiguous, encouraging uses to carry the guide around with them as a constant reference, with the graphic on the front  quickly showing the page number and length of each section of the guide.

(currently in production)


Designed with Maud
2013


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Ringle 39


The Ringle is a blend of modern yacht technology with the timeless values, craftsmanship and classic beauty of the high art period of yacht design, The identity needed to feel both modern and fast, yet represent the yachts considerable inspiration and history.

A simple monogram coupled with some subtly customised typography reflects and compliments the elegance of the yacht without being over engineered or distracting. Carefully considered photography became the hero of the brand, for which we designed a clean and minimal website, using some subtle HTML5 movement to add craft without competing
for attention.

Ringle 39


Designed with Maud
2012

Recognition
Featured on Site Inspire — Editors pick


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Cocktail Posters


To launch mixionary.com, pre-eminent industry bloggers were invited to a private gallery exhibition to view posters of key cocktails from the site, each poster being a simple graphic breakdown of the drink’s ingredients and measures.

Lovingly screen printed, a limited number were produced and given away as awards at various cocktail events hosted by Diageo.

Mixionary


Designed with Maud
2012

Recognition
D&AD Yellow Pencil (2013)
Silver Pencil, AWARD Awards (2013)
Australian Design Biennale Award — (Judges Choice) (2012)


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Mixionary


Identity and icon based system, designed to simplify the art of cocktail making. The cocktail process was broken down into 7 parts, for which an extensive icon set was developed, effectively creating a ‘cocktail shorthand’ that quickly and simply shows the steps involved in making any recipe. Agency The Monkeys then created a website heavily optimized for search on mobile (where research shows the majority of cocktail queries originate) allowing customers in store to find the ingredients they need without feeling overwhelmed.

The Mixionary


Designed with Maud
2012


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Tony Ferguson


Tony Ferguson is a category leading weight loss brand. Sold only in pharmacies, it focuses on scientific method and customer support, encouraging people to form new — healthy — relationships with food. Unfortunately Tony Ferguson’s success led to a host of look alike products diluting the market, and cheapening their position. Compounding this was a poorly managed graphic approach that no was longer relevant to the brand, or its audience.

The solution was a consistent system with a clear hierarchy of information, working across more than 100 different products of varying shapes and sizes. The packaging was kept clean and simple, to reflect its pharmaceutical credentials, while photography was employed to celebrate the nutritional value of the core ingredient in each product.

The result is a brand that feels trustworthy and contemporary yet still approachable.


Designed with Maud
2013

Recognition
Featured & reviewed on The Dieline