Benjamin James Crick

The Ringle is a blend of modern yacht technology with the timeless values, craftsmanship and classic beauty of the high art period of yacht design, The identity needed to feel both modern and fast, yet represent the yachts considerable inspiration and history.

A simple monogram coupled with some subtly customised typography reflects and compliments the elegance of the yacht without being over engineered or distracting. Carefully considered photography became the hero of the brand, for which we designed a clean and minimal website, using some subtle HTML5 movement to add craft without competing
for attention.

Ringle 39

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Designed with Maud
2012

Recognition
Featured on Site Inspire — Editors pick

Tony Ferguson is a category leading weight loss brand. Sold only in pharmacies, it focuses on scientific method and customer support, encouraging people to form new — healthy — relationships with food. Unfortunately Tony Ferguson’s success led to a host of look alike products diluting the market, and cheapening their position. Compounding this was a poorly managed graphic approach that no was longer relevent to the brand, or its audience.

The solution was a consistent system with a clear hirachi of information, working across more than 100 different products of varing shapes and sizes. The packaging was kept clean and simple, to refelect its pharmasuitical credentials, while photography was emplyed to celebrate the nutritional value of of the core ingredient in
each product.

The result is a brand that feels trustworthy and contemporary yet still approachable.

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Designed with Maud
2013

Recognition
Featured & reviewed on The Dieline

Henry Wilson is an internationally respected Australian Product Designer, having recently won several international competitions, and featured in the London Design Festival of 2011.

Inspired by the craftsman’s hallmark, Henry’s ligature was designed to reflect the crafted yet utilitarian nature of his products, where form and function coexist in harmony. We designed it to remain legible regardless of size or reproduction technique. Whether it be stamped, embossed, or created with a branding iron, it retains its strength and identity while appropriating the characteristics of whatever it is applied to.

Henry Wilson

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Designed with Maud
2011

Recognition
Featured in Identity Suite, published by Victionary

Client Invite for Advertising Agency ‘The Monkeys’ annual festive lunch. A satirical look and the idea of a ‘free lunch’, the aim was to create an invitation that had a life beyond its initial purpose, offering the recipient a keepsake that reinforced the The Monkeys tongue-in-
cheek approach.

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Designed with Maud
2012

The first publication by photographic collective Pool, Blow Up is a celebration of their different perspectives and common ideals. In execution, Blow Up is a collection of 5 different sized books, one for each photographer, that fit together into an A2 sized sequential publication. The final book was left unbound, inviting the reader to pull it apart, explore different layouts and construct their own stories.

Each of the artists at Pool developed a new series of images specifically for this project and the associated launch at Fleet Steps — overlooking the Opera House — where five shipping containers were arranged in theshape of the Pool Marque.

Pool

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Designed with Maud
2011

Recognition
D&AD in book (2012)
Graphis Gold (2012)
Australian Design Biennale Award (2012).

The Star, Sydney’s internationally renowned Casino, needed a custom and opulent piece of typography to attract entries for its latest competition — a 5 million dollar giveaway. The resulting artwork was executed across various media, from newspapers and magazines to metrolites and billboards. Additionally a number of A3 posters were produced using two custom, hand made, sculptural dies. One silver and one gold, offset by black foil filigree.

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Designed with Maud
2012